The Value Behind “Assembled in the USA”

Our new USA-based manufacturing in Irvine, CA is a pledge for not only top of the line quality, but additional benefits to our customers.

Published on November 8, 2023

The Value Behind “Assembled in the USA”
Assembled In USA

In today's globalized world, the concept of "Assembled in the USA" carries a special significance. At Ezurio (formerly Laird Connectivity), it is not just a tagline; it is a source of pride. Being assembled in the USA not only reflects our commitment to quality and innovation but also brings numerous advantages to our North American customers, such as faster time to market, enhanced security, and supporting American jobs. Furthermore, our American-assembled products represent the speed of U.S. manufacturing, allowing us to respond swiftly to custom requests and market shifts. 

In this blog post, we will explore the significance of our American operations within our diversified global footprint and how they translate into benefits for you.

Security & IP protection

For businesses, intellectual property (IP) is their most valuable asset. It represents years of research, innovation, and investment. Security concerns are vital in the industry, and this is where our USA-based manufacturing stands out. Companies often express concerns about products, particularly processors and wireless platforms, manufactured in certain parts of the world due to perceived risks associated with IP and data integrity, like duplication or modification, as other nations may not have the same IP protection as those in the USA. By choosing to manufacture in the USA, you can leverage the strong IP protection to remain secure and maintain your competitive edge

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Customization and Flexibility

When you step into our facility, our manufacturing processes adhere to the highest standards, ensuring that our products meet and exceed your expectations. From design to assembly, you can see the meticulous craftmanship that goes into every board we produce. Our equipment has been designed to be modular, a feature that enhances our production flexibility. This modularity allows us to switch SKUs in production, ensuring that our operations can adapt to new requirements and changes. It also allows us to scale as needed, accommodating higher production capacities and integration of new products into our portfolio. Essentially, it is not about meeting demand, but foreseeing it and being able to prepare for it accordingly. We are not inviting you to be a spectator, we want you to see firsthand how our boards are manufactured; to see our factory as an extension of your facility. 

Accelerated Time to Market

One of the most significant advantages of our USA-based manufacturing is the ability to provide lightning-fast support to our customers. Our manufacturing and engineering teams work under one roof, centered around high-quality manufacturing to create a collaborative environment. Having engineering and operations in the same location brings extensive knowledge and understanding of production requirements to the design process. Working together, our pilot lines and engineering teams utilize the same test equipment, people, and processes to faster transition from concept to product manufacturing. With this approach, our team can create a custom-design board to your exact specifications within only 12 weeks. Our production and design experts offer real-time assistance to minimize downtime and optimize production to meet the highest standards of quality and efficiency, with our experts readily available for swift issue resolution.

Quality Assurance

Being assembled in the USA is more than a label for us—it is a promise to our North American customers. It is the promise of a reliable partner with quick and efficient support, commitment to strict quality standards, and full end-to-end support. When you partner with Ezurio, you are choosing not only top-tier technology but also a relationship built on trust, quality, and shared values.

Supply Chain Resilience

The unpredictable flow of global politics can introduce volatility into international supply chains. In recent years, supply chains have been stretched to their breaking points. Many businesses are facing delays due to international shipping restrictions, shutdowns, allocation challenges, and extended vendor lead times. Similarly, tariffs on components can significantly inflate costs, further disrupting your regular supply plans. Having a local SOM manufacturer streamlines the process by relieving the complexities of managing hundreds of components. Instead, we manage all these details by consolidating them into a single SOM. This not only simplifies the process, but also allows our customers to benefit from our accumulated volumes, enhancing overall efficiency, stability, and reliability in operations.

Getting Started

We welcome you to explore our factory, witness the excellence of our processes, and join us in celebrating American manufacturing and innovation. Together, we are forging a brighter future, one innovation at a time. Thank you for choosing Ezurio, where "Assembled in the USA" means more than just a label; it is a commitment to excellence. 

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