New White Paper Outlines Potential Disruptive Developments in the Consumer Medical Market

Published on November 18, 2008

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Could new web-based medical applications, coupled with the next generation of Bluetooth® wireless-based consumer medical devices, change personal medical care?

St. Louis, Missouri, USA – November 18, 2008 – Personal Healthcare could potentially change as two disruptive forces come together. That’s the message in a new White Paper from Laird Technologies Wireless Systems, a global leader in the design and manufacture of systems for wireless and other advanced electronics and supplier of wireless technology to the medical market.

The White Paper titled “Trust me, I’m not a doctor – The changing nature of healthcare”, argues that new technologies and applications will push new personal medical monitors into the local storefront and disrupt the current balance of power in the doctor / patient relationship.

The forces driving this change are Internet connected consumer medical devices and websites that bring together the power of cognitive behavior research and e-therapy to remote treatment. Together they’re poised to combine their respective segments of expertise to produce a new generation of consumer health products. This has the potential of becoming a most disruptive change to traditional medical practice. If successful, it could potentially take healthcare out of the hands of today’s professionals and transfer it to the local store as a consumer offering.

The white paper, written by Nick Hunn, Advanced Technology Director at Laird Technologies, is launching at the Medica 2008 tradeshow in Dusseldorf – the world’s largest exhibition for medical and healthcare products. Laird Technologies’ latest wireless products will be on display at the Bluetooth Stand in Hall 15, Stand C48. Mr. Hunn will speak and deliver the white paper at two presentations in the Bluetooth Theatre stand C48: Wednesday, November 19th at 12:30 pm during the Delivering Consumer Medical Devices presentation and again on Friday, November 21st at noon during the Home Health Monitoring and Assisted Living presentation.

For more information, contact Nick Hunn at or download the white paper at

About Laird Technologies, Inc.

Laird Technologies designs and supplies customized, performance-critical products for wireless and other advanced electronics applications.

The company is a global market leader in the design and supply of electromagnetic interference (EMI) shielding, thermal management products, mechanical actuation systems, signal integrity components, and wireless antennae solutions, as well as radio frequency (RF) modules and systems. The company’s wireless products group, formed by the acquisition of AeroComm, Inc. and EZURiO, Ltd., provides a wide range of wireless modules, along with M2M and telematics solutions.

Custom products are supplied to all sectors of the electronics industry including the handset, telecommunications, data transfer and information technology, automotive, aerospace, defense, consumer, medical, instrumentation and industrial markets.

Laird Technologies, a unit of Laird PLC, employs over 14,000 employees in more than 40 facilities located in 14 countries.

For wireless product sales, contact your nearest Laird Technologies representative at:
Americas : 800 492 2320
Europe : +44 1628 858 940
Asia : +852 2268 6567

© 2008 All rights reserved. Laird Technologies and its logo are trademarks of Laird Technologies, Inc. Other products, logos, and company names mentioned herein, may be trademarks of their respective owners.