Where’s My Device? The Benefits of Centimeter-Scale Ranging and Location Accuracy via UWB and Bluetooth LE

Published on October 11, 2023

Where’s My Device? The Benefits of Centimeter-Scale Ranging and Location Accuracy via UWB and Bluetooth LE

Combining UWB and Bluetooth LE technology opens up unparalleled accuracy in device positioning and ranging -- as precise as within 10cm. In industrial and medical applications, that level of accuracy can be critical. Whether it's for robots performing automated tasks on the factory floor or location-based access control in the hospital, precise and low-latency location monitoring gives customers an unprecedented look at where their people and devices are located. And the real magic is not just in the functionality of UWB or of Bluetooth LE, but in combining them for even greater precision and use case flexibility.

In this webinar, together NXP and Ezurio (formerly Laird Connectivity) will look at the unique value created by combining UWB and Bluetooth LE in a single device, the applications where it can create meaningful value for industrial and medical customers, and why UWB's unique characteristics are a game changer for location and ranging applications.


Jonathan Kaye | VP, Product Management & Marketing | Ezurio

Jonathan leads the Product Management & Marketing organizations in Ezurio with 20 years of comprehensive experience in wireless connectivity development. Jonathan joined Ezurio as part of the EZURiO acquisition in 2008 and has extensive experience in Bluetooth, Bluetooth Low Energy (Bluetooth LE), LoRaWAN, Cellular IoT, Proprietary RF, and 802.11 wireless solutions and ecosystems.

David Watson | UWB Business Development Manager, Americas | NXP Semiconductors

David Watson is currently the UWB Business Development Manager for the Americas. He is responsible for driving and executing the go-to-market strategy for IoT applications, ecosystems and new partner surrounding UWB technology. He has over 30 years in RF design, product marketing, sales and field application support for a broad technology areas that includes IoT and automotive UWB, 4G/5G cellular, Automotive Telematics, WiFi and microcontroller/microprocessors. David holds technical undergraduate and graduate degrees from Arizona State University and an MBA from Western Governors University.