Laird’s Innovative Bluetooth Solutions Win 2015 ECN Impact Award

Published on May 14, 2015

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BT900 Series with intelligent Dual-Mode BTv4.0 and featuring smartBASIC recognized for excellence in electronics design

May 13, 2015 – Global technology leader Laird (London: LRD) wins 2015 ECN IMPACT Award for the BT900 series of Bluetooth modules.

The annual ECN IMPACT Awards recognize the products and services with the greatest impact on the electronic components industry. Laird’s BT900 series of Bluetooth modules was selected because it quickly, easily and affordably provides wireless freedom to devices across a range of industries.

“Laird is honored to receive the ECN IMPACT Award as it showcases the company’s dedication to continuous innovation and reliable fulfillment of solutions for the complex wireless landscape of today,” explains Laird’s Senior Vice President of Embedded Wireless, Ron Seide.

He adds that “Laird developed a proprietary programming language for the BT900 series called smartBASIC, which allows manufacturers of medical, industrial, and commercial equipment to quickly and easily introduce wireless capabilities to their devices. This product series delivers a fully configurable balance of Radio Frequency performance, Bluetooth, Bluetooth Low Energy and power consumption making it a powerful tool for portable, power-conscious devices.”

The smartBASIC language acts as a Bluetooth expert within the BT900 modules, simplifying the programming process and helping engineers and designers accelerate initial development, creation of prototypes, and mass production of end devices. This is because the smartBASIC application captures the complete end-to-end process of reading, writing, and processing data without the need for any external processor.

Laird received the award at the 2015 ECN IMPACT Awards ceremony on May 13th in Las Vegas, Nevada. Advantage Business Media Design Engineering Group General Manager, Nick Pinto says, “The ECN IMPACT Awards program is proud to commemorate these market differentiators that have brought award-winning technology to a very competitive industry.”

To learn more about the BT900 series, visit

Laird also wants to congratulate all of the other winners and thank ECN for the recognition. For a full list of the categories and winners, visit        


About Laird

Laird is a global technology company focused on providing systems, components and solutions that protect electronics from electromagnetic interference and heat, and that enable connectivity in mission critical systems through wireless applications and antenna systems.

Products are supplied to all sectors of the electronics industry including the Automotive, Mobile Device, Healthcare/ Medical, Industrial/ Production, Computer/ Gaming, Telecommunications, and Transportation markets.

Laird, a unit of Laird PLC, employs over 9,000 employees in more than 50 facilities located in 19 countries.

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